IBC 2025 is where the streaming and media infrastructure industry comes to see what’s next. More than 55,000 attendees, hundreds of vendors, and four days of nonstop announcements make it easy to get lost in the noise.
If you run a video streaming business, your time is too valuable to wander aimlessly. You want to find the partners, platforms, and technologies that can directly impact uptime, Quality of Experience (QoE), and delivery costs.
Here’s our short list of booths, all in hall 5, that deliver real operational value based on what we’ve seen work in production environments with global VOD solutions and streaming brands.
1. IO River - Booth 5.B18
Why visit: At IBC, IO River will unveil the Virtual CDN (VCDN), the first multi-CDN built by many, designed specifically for the video streaming industry to cut delivery costs without sacrificing performance.
VCDN delivers the reach, capacity, and performance of multiple CDN providers through a single managed edge platform without complex integrations or ongoing maintenance required.
See how multi-CDN can be deployed in days, not months, and scaled without the engineering overhead. Learn how to streamline delivery, reduce costs, eliminate rebuffering, and protect QoE with strategies built for real-world streaming traffic.
2. Mux - Booth 5.D82
Why visit: Mux gives you real-user monitoring (RUM) data straight from the player. This means you’re not guessing about performance from synthetic probes alone, you see what your viewers actually experience, down to the region and network.
That insight is gold for any team looking to prevent customer dissatisfaction. That, and auto-steering between CDN vendors makes you stand out in a very competitive video streaming world. Mux has been testing ways to use playback data to drive traffic decisions in real time, helping you keep streams smooth and viewers engaged even when a provider degrades locally.
3. Content Everywhere Stage - Booth 5.A28
Why visit: Content Everywhere exhibitors share aggregated trends and customer insights from across the industry. This is where you can hear what is actually driving engagement, reducing churn, and improving monetization for OTT and streaming platforms.
Sessions cover a mix of technical, operational, and commercial strategies. This stage is a strong source of ideas that can be applied directly to platform architecture, delivery strategy, and revenue models.
4. MainStreaming - Booth 5.H75
Why visit: MainStreaming operates an Intelligent Media Delivery Platform designed for low latency and broadcast-grade quality at scale. Their infrastructure is optimised for reliable video delivery to large, distributed audiences.
For IBC 2025, MainStreaming is highlighting its integration with IO River, which allows MainStreaming to be part of an active-active multi-edge strategy with automated failover, performance-based traffic routing, and unified observability, without the engineering burden of traditional multi-CDN configurations.
If you have significant video streaming traffic in Europe, MainStreaming is the right provider for you. And, if your audience is based around the world, IO River can easily handle your Multi-CDN strategy.
FAQs
How should I plan my IBC visit?
Use the IBC app to map your route by hall and book meetings in advance. The show floor is big, and your time is limited.
Do I need a multi-CDN strategy in 2025?
If uptime, regional performance, or delivery cost matter to your business, yes. Single-provider reliance is a growing operational risk.
What is the best time to get to the conference?
Just before 10:00 AM, the lines to the entry are so busy, so maybe it's better to get an hour ahead.
What is the best transportation to reach the RAI venue?
Europaplien is the metro train station that transports most of the audience to the conference
