How RGE Media Group Cut Delivery Costs by 30% and Gained Full Edge Resilience with IO River

Overview

RGE is one of Israel’s largest media and broadcasting networks, operating multiple national TV channels and digital platforms including Sport5, Channel 8, and BIGI (Kids Channel).

The company delivers high volumes of live, on-demand, and OTT content to audiences across the globe.

As its digital viewership expanded, RGE needed to modernize its delivery infrastructure to scale performance efficiently while maintaining broadcast-grade reliability.

‍

Challenge

RGE’s digital delivery relied entirely on a single CDN provider.
While performance was generally stable, the single-provider model created several structural limitations:

• High and unpredictable delivery costs tied to regional pricing fluctuations
• Limited leverage during contract negotiations
• Exposure to single-vendor outages
• No visibility into how delivery costs or performance varied across regions
• Manual effort required to monitor and tune delivery performance

RGE wanted to evolve beyond its single-CDN dependency by adopting a multi-CDN architecture that could improve performance and resilience, while lowering operational and financial risk.

‍

{{story-testimonial}}

‍

‍

Solution

Oasis Technologies, one of IO River’s partners, enabled RGE to collaborate with IO River to design and deploy a multi-CDN strategy from the ground up.

Using IO River’s Multi-CDN as a Service platform, RGE connected multiple CDN vendors into one intelligent control plane without rebuilding its existing delivery stack.

Through IO River’s real-time traffic steering, observability, and cost-based routing, RGE gained full control over its global delivery operations for the first time.

‍

Key Capabilities Implemented

• Automated multi-CDN traffic steering based on real-time performance and availability
• Cost-based routing to automatically select the most economical provider per region
• Centralized configuration and observability, unifying all CDN traffic in one console
• Instant failover during provider degradation or outages
• Unified analytics for monitoring provider efficiency and cost impact

‍

Results

RGE realized immediate and measurable benefits after implementing IO River’s Multi-CDN platform:

• 30% reduction in delivery costs driven by automated cost-based routing
• Consistent performance across all regions and content types
• Zero downtime during provider incidents thanks to active-active failover
• Simplified operations, replacing manual routing and vendor monitoring with full automation

‍

The Outcome

With IO River, RGE now operates a modern multi-CDN architecture designed for scale, resilience, and cost efficiency.

‍

Their teams have full visibility into provider behavior and spend, enabling data-driven optimization and smarter contract negotiations.

‍

RGE continues to expand its digital presence with confidence that every stream, channel, and platform is delivered at the best possible performance and cost, automatically orchestrated through IO River’s control layer.

‍